The BPO That Knows How To Get Ahead

Thursday, November 16, 2017 Employee Turnover

STARTEK

As a company that focuses on call center employee quality of life and improving the bottom line for employers, we take pride in putting smiles on our customers’ faces. Unfortunately, the call center is a place where you rarely see employees smiling, because of the nature of the job – high stress, few opportunities to […]

Read More

The Secret Weapon For Customer Growth

Tuesday, April 4, 2017 Customer Experience

customer growth

Hard to ignore this reality: we live in a very growth-focused business time. The number of consultants out there who likely say “If you’re not growing, you’re dying!” in a given day might number in the millions. As a result of this (and a host of other factors), customer growth is a key concept in […]

Read More

When Human Capital Management Is The CMO’s Problem

Monday, April 3, 2017 Agent Attrition

human capital management

Yep, add that to your plate. It’s your problem, and you ignore it at your peril. CMOs spend millions and sometimes billions of bucks to control perceptions of their brand and the customer experience. But they have made a baffling decision to cede control of one of the most important company interactions. When an existing […]

Read More

Maslow’s Hierarchy: The Key To Great Customer Experience

Thursday, March 30, 2017 Uncategorized

great customer experience

Like everyone else, your organization is focused on the customer experience as a key to sustainability and growth. But for all the noise around CX these days, there remains a glaring blind spot: the call center. It is here that one of the most basic models of human motivation is butchering the experience for your […]

Read More

Customer Retention: Your Brand Is Powerful, But It’s Not 1964 Anymore

Wednesday, March 29, 2017 Customer Experience

customer retention

We’ve already tried to establish a few times that customer retention is really the key to growth, in large part because of the costs associated with customer acquisition (typically significantly higher, although it can vary by industry). There is a little problem with customer retention strategies out there on the Internet, though. What’s said problem? […]

Read More

Call Centers: Destroying Your Brand Reputation One Customer At A Time

Monday, March 27, 2017 Costs and Measurement

brand reputation

Companies pay CMOs to obsess about their brand, and the customer experience is ground-zero for shaping a company’s reputation. Consumer experiences form the two legs that the CMO’s future stands on: brand reputation and customer churn. Good experiences reduce the likelihood that a customer will leave and also gets the word out, which reduces the cost […]

Read More