In this interview, CEO at Tenacity, Ron Davis discusses the problems with tools today, and the fragmentation in technology. After breaking all his local sales records and being recognized as a top performer nationally at his Fortune 200 company, Ron traveled the world with his wife for a year and wrote a book about his journey, before enrolling at Harvard Law School.
1. Could you tell me a little about yourself and how you came to be the CEO at Tenacity?
Sure. I started Tenacity when I was at Harvard Law School. I was taking some classes at MIT and had two key experiences that convinced me to start the company. First, I took an entrepreneurship class that provided me with a roadmap for launching a venture. While that didn’t make me decide to do so, it opened the possibility in my mind. And the next, I spent some time at the Media Lab taking a class with Sandy Pentland. I found his behavioral research so compelling because I felt like it could be used to make the world a better place while improving the bottom line for companies. And I met a compelling business partner in that class. Soon we were off to the races.
2. Are you happy with the buy-in for Marketing Technology that exists at Tenacity? Do you think the investments being made are adequate or could be more?
We are making great investments here, but there are certainly problems with what is available. On the general digital marketing front, we have actually been able to run really lean and get much more bang for our buck than we thought. For instance, we have been able to create high quality content for a fraction of the price we figured it would cost. The narrative that frames it, the SEO optimization that accompanies it, the landing pages that capture the leads—while this has been some significant work, it has been less onerous and expensive than we thought it would be.