The MIT spinoff, which relocated to Seattle in 2014, today announced a $1.5 million round led by Health Tech Capital that will fuel development of its software that employs “social physics for workforce optimization.”
Tenacity was born in an entrepreneurship class at MIT and its founders later graduated from the Techstars Kansas City accelerator program. The original idea emerged from research in a media lab taught by MIT professor Alex Pentland a few years ago.
Tenacity’s research has shown that happy, healthy, engaged employees work efficiently and are less likely to leave their employers. The company’s technology identifies problems within a workplace culture and deploys data-driven solutions to improve productivity and reduce attrition.
Through the Tenacity program, employees are encouraged to set goals and work hard to achieve them. The goals range from reducing stress to fitness monitoring. Tenacity used social incentives to structure these employees’ reward systems, using a buddy system known as “accountability partners.” Any time that an employee achieves a goal, he and his partner receive Amazon gift cards.
Tenacity has chosen to begin in the contact center industry, and is currently piloting its service with a large telecom company.